Shiv Misra

Head of Analytics, Medicare Retention, CVS Health

  • About
  • Sessions

Shiv is a senior data executive, known for starting as well as scaling analytics function at brands like Heineken, Hilton, PayPal, Coca-Cola, and Dell. He has delivered over $2 billion in business value through data backed strategic transformation. Currently Shiv is tasked with building a critical analytics function within CVS Health, focused on identifying consumer retention strategies for the Medicare business. Shiv is seen as a thought leader within data science, and has been invited to present at Wharton, Columbia, GWU as well as global chief analytics officer summits in Netherlands, Germany, and United States.

Data harmonization: Support actionable insights backed by advanced analytics

While many leaders have called data as the ‘fuel’ for advanced analytics and AI, Shiv feels it is more than just the fuel. Fuel can be replaced, but good data is non-negotiable. A big business decision that is built using flawed data, can make an organization lose more than just millions or in some cases billions of dollars in revenue. Hence, Shiv likes to think of an accurate data set as the ‘Oxygen’ for any good statistical analysis. Join him in learning more, especially as Shiv shares how having the right data led to several winning business decisions at some of the best known Fortune 500 brands.

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